1 week ago
Tomorrow beauty brand @glossier will open a two story ground floor retail flagship at 123 Lafayette Street in New York City, the same address where the company was originally founded by @emilywweiss in 2014. #glossier Flagship, designed by @gachotstudios with architecture by @peterson_rich_office , will according to the brand, “revolve around the touch and feel of the brand in real life. Created as an immersive community space where our customers can get to know us and each other, it’s both a physical and sensorial embodiment of what makes Glossier, Glossier. Customers will be able to hang out with our Offline Editors, test and shop our products, and immerse themselves in a Glossier universe which includes an experiential “Boy Brow Room.” The Glossier Flagship won’t be one of many permanent stores for the brand, but Glossier will continue to experiment with temporary retail next year.