2 days ago
The 70th anniversary of the original Porsche sports car, the 356, was the pivotal point for a series of unforgettable events around the world, and at their heart was the very car that started it all: the 356 ‘No.1’ Roadster.
The tour consist in transporting this priceless 70-year-old museum piece to all four corners of the globe, and carefully coordinating its efforts with those of numerous in-house and external organisations to maximise exposure at multiple high-profile events.
the first stop on this momentous tour was at the ’70 Years of Porsche Sports Car’ exhibition in Berlin which ran from March until May 2018. After a short hop to Austria for an early media appearance, the original was then the star attraction at the Porsche Museum in Zuffenhausen, as the world descended for the official 70th celebrations and the opening of a special exhibition.
From here, the cars began racking up the miles, with trips to the Czech Republic, Poland and as far afield as the Sportscar Together Day in South Africa. The start of July saw the ‘No. 1’ enjoying parade laps before huge crowds at the famous Circuit de la Sarthe as part of the bi-annual Le Mans Classic, before taking part in the famous hillclimb at the Goodwood Festival of Speed. It also made two welcome appearances closer to home, first on a drive through the Bernese mountains of Switzerland, before braving stages of the mountainous Ennstal Classic in Austria.
By the end of the year, the 356 ‘No.1’ Roadster had travelled a staggering 46,854km around the world while the show car had racked up an even more mighty 53,898km.
It was an extraordinary logistical challenge, coordinating teams of people from all over the world to precise and inflexible timeframes.
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